A Fortune 500 Hospitality Company Lifts RevPAR While Cutting Spend

This Fortune 500 hospitality company runs more than 5,000 digital campaigns a year — paid search, display, affiliate, video, offline, PR, social, and more — requiring over 20,000 unique tracking codes annually across a globally coordinated organization. Leadership needed clear visibility into which content, creative, and campaigns were actually driving customer reservations.

The Challenge: One Team, Every Campaign, No Time Left Over

Responsibility for creating and validating campaign tracking across the entire global organization — marketing and internal campaigns alike — sat with a single analytics team. That concentration created media execution delays and left the team with little time to actually deliver analytics support. The existing process, built on more than 20 different Excel spreadsheet variations, couldn’t account for every scenario, and the result was inconsistent data and human error at scale. Analytics teams lacked the full campaign view they needed to make confident decisions.

The Results: From 66% to 99.5%+ Tracking Coverage

Claravine’s automated campaign tracking took coverage from 66% to over 99.5%, sharply reducing the time the analytics team spent on manual cleanup. That gave the company true, cross-channel campaign insight for the first time — restoring trust in the data and letting marketing leadership adjust tactics mid-campaign instead of only after the fact.

Claravine also became the foundation for the attribution models and analytics tools the company needed to optimize marketing spend globally. In the first 12 months after implementation, revenue per available room (RevPAR) rose nearly 2% year-over-year — while marketing spend went down.