Holland America Line's Double-Digit Lift in Ad Spend Efficiency
Hear from Holland America's Director of Digital Analytics on the common language that turned ad spend data into faster decisions.
“We've seen a double digit improvement in our ad spend efficiency... we're making better decisions immediately because it's critical to have that common language.”
- Industry
- Hospitality & Travel
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Standards at work
Under Armour's Single Source of Truth for Marketing Data
Under Armour transformed its approach to marketing data and made Claravine the single source of truth across channels.
Wyndham Hotels & Resorts Unlocks Real-Time Insights
30 sec
To accurate campaign reporting
Colgate-Palmolive's Path to Global Data Consistency
20% → ~100%
Taxonomy compliance improvement