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Senior Sales Engineer, Claravine

Ethan Lowe

Ethan works with marketing and analytics teams evaluating how a standards layer fits their stack. Ethan's articles cover campaign tracking in Adobe Analytics and other platforms, campaign operations, mobile measurement, and how to choose between data governance tools, CDPs, warehouses, and ETL.

Articles by Ethan

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Buyer's Guide

CDP, Warehouse, ETL, Analytics — and Where a Standards Layer Fits

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Pillar

Campaign Operations: What the Function Owns

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Explainer

Mobile Measurement: MMPs, Attribution, and the Cross-Surface Gap

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Explainer

Campaign Tracking in Analytics Platforms: What Each One Does With Your Parameters

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Explainer

Campaign Tracking Codes in Adobe Analytics: Why Classifications Break

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Buyer's Guide

Data Governance Tools: The Categories, and How to Choose Between Them

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