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Lead Solutions Architect, Claravine

Kaden Carroll

Kaden leads solutions architecture at Claravine, designing the taxonomies and metadata standards enterprise marketing teams run on. Kaden's articles cover marketing taxonomy, data governance, enterprise metadata management, UTM parameters at scale, and how to choose standardization and metadata tools.

Articles by Kaden

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Pillar

Enterprise Metadata Management: Strategy, Standards, and What Breaks at Scale

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Buyer's Guide

Data Standardization Tools: Categories, Trade-offs, and How to Choose

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Rows of labeled drawer cabinets, a few spilling rolled papers
Buyer's Guide

Metadata Management Tools: Categories, Trade-offs, and How to Choose

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Open drawers spilling papers beside closed drawers lined up neatly
Pillar

Marketing Taxonomy: How to Build One That Survives

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Open boxes spilling papers beside identical filing folders in neat rows
Pillar

Data Governance: What It Is, and What It Means for Marketing Data

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Clothespins scattered loosely beside clothespins clipped in tidy rows
Pillar

UTM Parameters: What They Are and How to Keep Them Consistent at Scale

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