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Product Manager, Claravine

Mariela Sanchez

Mariela is a product manager at Claravine. Mariela's articles cover data management and where marketing data sits in it, data dictionaries, and cohort marketing.

Articles by Mariela

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Pillar

Data Management: What It Covers, and Where Marketing Data Sits

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Coffee mugs in loose rows beside footed goblets in neat columns
Explainer

Cohort Marketing: Grouping Customers, and Comparing Them Fairly

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Salt shakers tumbled in a pile beside shakers standing in a neat grid
Pillar

What Is a Data Dictionary? Definition, Examples, and How to Build One

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