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Sr. Solutions Architect, Claravine

Rob Allanach

Rob designs the data architecture behind enterprise marketing standards at Claravine. Rob's articles cover data quality and integrity, governance frameworks, ad trafficking, and the query parameters and disparate sources that decide whether marketing data can be reported on at all.

Articles by Rob

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Pillar

Ad Trafficking: What It Is, and Why It Decides Your Reporting

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Pillar

Disparate Data Sources: Why Connecting Them Is Not Combining Them

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Explainer

Data Governance Framework: Components, Models, and Where They Fail

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Pillar

What Is Data Quality Management? Dimensions, Practices, and Where Marketing Data Breaks

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Pillar

URL Query Parameters: What They Are and How Marketing Teams Use Them

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Pillar

Data Integrity: What It Means, and Where Marketing Data Loses It

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Explainer

Data Quality: Dimensions, Metrics, and Where Marketing Data Fails

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