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Principal CSM / Team Lead, Claravine

Zach Lewis

Zach leads a customer success team at Claravine, working with enterprise accounts on how their marketing data is captured and used. Zach's articles cover first-party data strategy, CRM data integrity, and data democratization.

Articles by Zach

Cracked, uneven floor tiles giving way to a neat uniform grid
Pillar

CRM Data Integrity: How to Audit It, and What the CRM Cannot Fix

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Upright bolts giving way to a solid enclosure and an open wireframe lattice
Explainer

Data Democratization: Wider Access Without Worse Data

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Woven baskets tumbled at odd angles beside baskets in tidy rows
Pillar

First-Party Data Strategy: Collecting It Is the Easy Part

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