How to Build a Marketing Taxonomy

Your marketing taxonomy is the foundation of all of the marketing data you need to understand performance. Getting your organization working from the same playbook ensures you are analyzing clean and accurate data. This means richer reporting and analytics, and data you can use for audience segmentation, personalization and other optimization.

Our experts have put together this 17-page guide with example marketing taxonomies to get you started.

In this guide, you’ll find

• Critical steps when building out your marketing taxonomy.
• The importance of metadata in your marketing ecosystem.
• Questions and considerations you need to make when building out an enterprise-wide marketing taxonomy.
• Other helpful tips to make the process smooth and successful.
• Examples of marketing taxonomies for a variety of industries.