Claravine for Tracking and Measurement
Claravine makes campaign tracking consistent, scalable, and error-free. Generate, manage, and maintain a data chain of custody across the customer experience for clean, complete insights marketers and analysts can trust.
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Campaign codes are managed manually and in spreadsheets, if at all. This slows down your team, making it difficult for analytics to map codes to the right dimensions and measure confidently.
Every hand-typed UTM or campaign ID is a typo, a missing parameter, or a drifted convention.
Codes that don’t follow one structure fall into “other” and the insight goes dark.
Ops waits on spreadsheets and approvals while data teams clean codes instead of analyzing.
Web, mobile, email, and paid media each track their own way, so no journey connects.
Claravine validates parameters to generate consistent, accurate UTMs and IDs, helping marketers and analysts speak the same data language. Ops can move fast without errors, while data teams control the mapping of metadata in analytics and BI tools.
Pre-built templates capture the parameters, allowed values, and format rules your standard requires, so every code is compliant by construction.
Claravine validates each parameter and generates the final UTM or campaign ID, eliminating typos, missing fields, and off-standard values.
Data teams own how metadata maps into analytics, BI, warehouses, and data lakes, so dimensions stay clean no matter who created the campaign.
Including campaign data on links can expose sensitive information. Shorten URLs and obfuscate details using IDs only your business understands, keeping your strategy private while preserving metadata for analytics and reporting.
When metadata and links are wrong, customer experience and attribution suffer. Leverage pre-built workflows and connectors to ensure consistent, scalable tracking across web and mobile.
Generate deep links with the right metadata attached, so app journeys are attributed as reliably as web ones.
Create QR codes from governed campaign data for print, packaging, and out-of-home, and measure them like any other channel.
Integrate with leading mobile measurement partners and ad platforms so tracking data lands where analysts need it.
Fragmented data makes accurate, timely measurement difficult and weakens confidence. Connect detailed, structured data across platforms, analytics, data warehouses, and data lakes so you can measure fast, with confidence.
Consistent campaign data supports agile, customer-centric marketing.
30 min
Of training for teams to adopt the platform
“Sometimes, if you democratize things, you lose some of the quality. But Claravine also improves the data quality because you have that standard taxonomy.”
One data standard for every client
Transform fragmented CPG data into marketing ROI
Turn marketing data into a strategic asset
Unify retail marketing data across every channel
Stop cleaning data. Start building innovation.
Claravine is rated a High Performer in Data Governance on G2 — across enterprise and mid-market teams, three reporting periods running.
Thirty minutes with someone who has implemented this at enterprise scale, not a generic product tour.
