Claravine for Asset and Creative Management
Claravine helps every team that creates, uses, and measures assets stay aligned. Standardize, fix, and enrich naming and tagging, then uniquely ID and trace assets from creative development to media performance.
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50% of assets created by brands are never activated. As GenAI accelerates creative volume, are your assets being used or wasted? With Claravine, gain structure, accuracy, and control over your asset metadata, ensuring everything is aligned and actionable.
Asset naming and tagging is missing or wrong, so creative can’t be optimized or reported on.
Once creative leaves the DAM, no one can say where it ran or how it performed.
Duplicate, disorganized assets make libraries hard to search and migrations a cleanup project.
Without structured, connected metadata, GenAI and optimization models can’t tell what worked.
Standardize asset naming and tagging across teams and platforms. Automatically assign a persistent Content ID to assets based on their visual and contextual makeup, and connect your data points to finally understand asset use and performance across platforms and campaigns.
Apply one governed convention across creative, brand, agency, and media teams, so every asset carries the metadata downstream systems expect.
Claravine’s computer vision assigns a unique ID from what the asset actually shows, so the same creative is recognized wherever it appears.
Link asset metadata to campaign, placement, and performance data, and see which creative drove results across platforms and campaigns.
Disorganized and duplicate assets make your DAM and other asset repositories difficult to use, wasting budget and time. Evaluate and improve asset data with confidence, all while making your library easier to search, manage, and scale.
When you don’t know what was used or how it performed, creative optimization is guesswork and GenAI models fail. Get end-to-end visibility into the creative lifecycle with unique Content IDs and detailed metadata, so you can confidently measure ROI at the asset level.
Tie media performance back to the specific creative that ran, not just the campaign it ran in.
Learn which formats, themes, and elements perform, and brief the next round on evidence instead of instinct.
Close the gap between digital asset management, media execution, and marketing insights, so every team learns from the same results.
If your data doesn’t give AI the full picture, it can’t deliver its full potential. Claravine ensures asset and creative metadata is context-rich and connectable, so you and your models can fuel better decisions, personalization, and more relevant generative output.
Be confident that creative data is structured, connected, and ready for teams and AI to understand and act on.
Under Armour transformed its approach to marketing data and made Claravine the single source of truth across channels.
“Have insights within minutes…before we were doing it in hours, it would take weeks to aggregate analytics…”
Claravine is rated a High Performer in Data Governance on G2 — across enterprise and mid-market teams, three reporting periods running.
Thirty minutes with someone who has implemented this at enterprise scale, not a generic product tour.
