Claravine for Orchestration and Activation
Claravine helps brands and agencies orchestrate fully compliant campaigns while connecting every team and data point. Automatically generate, validate, and correct names, IDs, and tags. Launch faster, reduce waste, and deliver clean, consistent data for accurate analytics and intelligent actions.
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How clean is the data you’re using to fuel activation, optimization, measurement, and AI? Nearly 75% of the data entering our platform from media and ad platforms contained taxonomy errors, errors our customers had the chance to catch and fix.
Naming and tagging errors break optimization and reporting after the budget is spent.
Brands, agencies, and platforms each keep their own conventions, so every handoff drifts.
Errors surface in the report, weeks after launch, when the fix is a manual cleanup.
Analytics, attribution, and AI inherit every naming mistake in the tags behind them.
Launch faster with fewer delays, revisions, or misalignment. Generate, validate, and fix names across hundreds or millions of data points to prevent errors, improve compliance, and deliver clean data for reporting and AI.
Create campaign names, IDs, and tags from governed templates, so every value fits the standard before it reaches a platform.
Check imported and in-flight data against your rules automatically, and flag what doesn’t comply before it fragments reporting.
Fix errors in bulk, with AI-suggested corrections your team reviews and approves in a click.
Access powerful metrics and insights into data standards adherence so you can prioritize and address gaps fast, speeding progress toward total compliance.
Even when campaigns look perfect, tags may be broken or misconfigured, resulting in missing or inaccurate data. Control tag configurations and requirements, then validate them in real time so you can catch errors early and launch with confidence.
Define which tags every campaign, placement, and creative must carry, and what values they may hold.
Validate tag configurations as campaigns are built, not after data goes missing from the report.
Ship campaigns knowing the tracking behind them is complete and correct.
Fragmented data makes accurate, timely performance analytics difficult and weakens confidence. Connect detailed, structured data across teams and channels so you can measure, optimize, and scale.
Quality data inputs closed the gaps in digital campaigns — and saved $1.5M in platform consolidation alone.
$1.5M
Cost savings from platform consolidation alone
“This [former] multi-million dollar tool was a glorified spreadsheet and data was not being sent anywhere. Meanwhile, Claravine can do all of it.”
One data standard for every client
Transform fragmented CPG data into marketing ROI
Turn marketing data into a strategic asset
Achieve compliance and ROI with data governance
Unify retail marketing data across every channel
Claravine is rated a High Performer in Data Governance on G2 — across enterprise and mid-market teams, three reporting periods running.
Thirty minutes with someone who has implemented this at enterprise scale, not a generic product tour.
